Daniele Crea is a Rome-based multidisciplinary designer working across brand identity and visual design, using AI to explore territories the eye alone wouldn't find.

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Mercato Quarto MiglioBrand Identity

Works

09.

Muvia Training Lab

Brand Identity

MUVIA Training Lab is a training studio in Rome offering yoga, pilates, aerial yoga, postural training, cardio and personal training — “the gym for people who don’t love the gym”. I designed its brand identity: a soft, playful logo built around a looping M, a palette of Wisteria and Mindaro on dark purple, and a visual system carried across merchandise, flyers, price lists, social media posts and motion content.

MUVIA Training Lab logo over a duotone photo of a woman lifting a barbell
MUVIA Training Lab — brand identity, image 04
Smiling woman holding purple aerial yoga silks
MUVIA Training Lab logo construction grid
MUVIA Training Lab — brand identity, image 07
MUVIA Training Lab — brand identity, image 08
MUVIA colour palette: Wisteria, Mindaro, White smoke and Dark purple
MUVIA Training Lab — brand identity, image 11
MUVIA Training Lab — brand identity, image 12
Branded MUVIA yoga mat bag and purple yoga mat
MUVIA Training Lab — brand identity, image 14
MUVIA Training Lab — brand identity, image 15
MUVIA Training Lab — brand identity, image 16
MUVIA Training Lab — brand identity, image 17
MUVIA Training Lab — brand identity, image 18
MUVIA Training Lab — brand identity, image 19
MUVIA Training Lab — brand identity, image 20
MUVIA Training Lab — brand identity, image 21
MUVIA printed flyers: weekly class schedule, price list and promotions
MUVIA Instagram posts for classes and promotions
MUVIA Training Lab — brand identity, image 24

Services

From brand identity to campaign imagery and motion, I help brands look the way they feel. Based in Rome, working with clients in Italy and abroad, in Italian and English.

Your brand is the first thing people see. I design distinctive, coherent visual identities for businesses that want to stand out — restaurants and bars, fashion labels, events and companies of every size.

What it can include

  • Logo and its variants (primary, secondary, icon)

  • Colour palette and typography

  • Brand guidelines to keep everything consistent

  • Applications: print, menus, signage, packaging, social media and communication materials

Launching a new business or refreshing an existing one? Get in touch for a tailored quote.

Great projects need a strong vision. I define the concept, mood and visual language of campaigns, fashion collections and live events, and follow it through so every image tells the same story.

What it can include

  • Concept, mood and visual language

  • Visual identity for collections, shows and events

  • Direction and curation of campaign imagery

  • Consistent visuals across digital, print and live settings

Presenting a collection or planning an event? Get in touch for a tailored quote.

Strong photos become a strong campaign in post-production. I refine fashion and commercial imagery with retouching, colour grading and digital compositing — from subtle polish to surreal, impossible scenes.

What it can include

  • High-end retouching

  • Colour grading for a consistent look

  • Digital compositing and photo manipulation

  • Images for campaigns, lookbooks and editorials

Have a shoot that needs the final touch? Get in touch for a tailored quote.

Artificial intelligence opens visual territories the eye alone wouldn’t find. I create AI-driven artworks and campaign images, combining generative tools with art direction and retouching for results that feel intentional, not generic.

What it can include

  • AI artworks and editorial images

  • Concept visuals and moodboards

  • Speculative fashion imagery

  • Final retouching and compositing

Curious about what AI can do for your brand? Get in touch for a tailored quote.

Motion makes a brand memorable. I create animated logos, short brand videos and motion graphics that extend your identity to screens, websites and social media.

What it can include

  • Logo animations

  • Brand and campaign videos

  • Motion graphics for social media

  • Visuals for events and screens

Want your brand to move? Get in touch for a tailored quote.

Contact

Have a project in mind? Tell me about it.

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